Christopher Mason

Experience

Experience

A chronological record of where I’ve worked and what I owned while I was there. For the highlights, see Work; for the compact version, see my résumé.

Toyota Motor Sales USA Inc.

2005–2011
Interactive Marketing Planner
  • Led digital content strategy and performance marketing for Toyota.com across all vehicle lines
  • Increased search-driven website traffic 5×, including doubling organic traffic through structured SEO initiatives
  • Managed two direct reports and coordinated cross-functional agency, search, and technical teams
  • Directed the structural redesign of Toyota.com; the core architecture remains foundational to the platform today
  • Oversaw and optimized a $22M paid search budget, driving significant acquisition growth and ROI efficiency
  • Led digital response during the 2009–2011 recall crisis and the “Cash for Clunkers” period
  • Launched Toyota’s first mobile web experience following strategic research and user-behavior analysis

Slemma

2019–2020
Head of Marketing · Sherman Oaks, CA
  • Reported directly to the CEO and led company-wide marketing strategy for a data visualization SaaS platform
  • Increased customer subscriptions by 40% within six months through acquisition optimization and GTM initiatives
  • Managed the in-house marketing team and external partners across performance, content, and partnership channels
  • Developed messaging and positioning frameworks to support product-led growth and sales enablement

Romagna Media LLC / Clearance Items Ltd

2011–Present
Founder & Growth Director · US & Ireland
  • Built and scaled affiliate marketing platforms generating low seven-figure annual revenue at peak
  • Drove performance acquisition strategies delivering up to six-figure monthly revenue across diversified partnerships
  • Structured recurring commercial agreements and cross-entity revenue models across US and EU markets
  • Led SEO and paid acquisition initiatives scaling traffic and conversion performance across owned digital properties
  • Managed full P&L accountability and cross-border business operations

Board experience

Cape Clear Island Distillery

Board Member & 10% Shareholder
  • Provide strategic oversight on branding, distribution expansion, and growth initiatives
  • Advise on commercial strategy and capital allocation

Education & professional development

Education
BA, English — Santa Clara University
Professional development
Diploma in Artificial Intelligence for Business — University College Dublin
 
Certificate in Brewing & Distilling Science — Munster Technological University

Early career: additional experience in digital product and web development at AT&T, Sony Electronics, Zefer Corporation, DHL, and EarthLink.