Growth & Digital Leadership
I build the systems that make growth repeatable.
My career runs from managing performance marketing at one of the world’s largest advertisers to founding and operating my own digital businesses across the US and Europe. In between, I’ve led marketing for a SaaS company from the inside, sat on the board of a distillery, and spent the last couple of years getting genuinely fluent in how AI changes the way marketing teams work. The throughline is the same wherever I’ve worked: find the actual constraint on growth, then fix the system — not just the campaign.
Platform strategy and performance marketing for Toyota.com, including a $22M paid search budget and the digital response to the 2009–2011 recall crisis.
Read the case study →Rebuilt the go-to-market and acquisition strategy for a data visualization SaaS platform, reporting directly to the CEO.
Read the case study →Founder-run digital businesses across the US and Ireland, built on affiliate partnerships, SEO, and performance acquisition.
Read the case study →Exploring senior growth, marketing, and go-to-market leadership roles — SaaS, digital platforms, subscriptions, and performance-driven businesses in particular.